• The international visitor stays longer, an average length of stay is fifteen nights, nearly four times that of the average domestic visitor.
• The average European gets at least four-six weeks of paid vacation a year, they have time to travel and vacations are a priority.
• The international visitor spends more, approximately ten times that of the average domestic visitor.
• They are not 'climate' dependent, for example, they will have made their travel plans months in advance and are not likely to cancel due to a rainy weekend.
• New England is considered an upscale destination by the international traveler. It attracts a more sophisticated type of traveler, one with a higher disposable income, aged 45-65 yrs old and whom seeks activity combined with other essentials of good food and lodging.
• • New England is currently a ‘real bargain’ for the international visitor with the Pound/Euro to US Dollar exchange rate strongly in their favor. US accommodations, goods and services cost almost half of what they would in Europe.

Discover New England promotes and represents all sectors of the tourism industry in New England. DNE focuses its limited resources and takes strong, calculated steps towards capturing international business. DNE presently targets the primary markets of the United Kingdom and Germany and is working with the emerging secondary markets of France, Ireland and the Netherlands. The current marketing activities focus on the following trade, consumer and press strategies:

• Tourism Trade Shows
• Sales & Training Missions
• Tactical Marketing Initiatives with Trade Partners
• Consumer Travel Shows
• Public Relations Program
• New England Annual or Bi-Annual Supplements for the German and UK markets
• Consumer and travel trade fulfillment of requests
• Travel agent training
• New England Trade E-Newsletter
• Special Projects
• Discover New England International Marketplace & Annual Summit
• Comprehensive website www.discovernewengland.org designed for the international visitor

Discover New England is extremely effective in accessing its target markets using the above strategies. The regional initiative is a proven and an excellent investment for the six New England states. The concept of selling New England as a region, rather than as six independent states is reinforced by the international travel trade, the international travel press and the international consumer, none of whom are interested where state borders end and begin but all of whom wish to visit New England.

DISCOVER NEW ENGLAND PARTNER PROGRAM
In order to encourage the involvement of key New England organizations and businesses in many of Discover New England’s activities, we propose the following package of benefits that provides real value to any company either embarking on an international program or a company sustaining their international business relationships.

Benefits Include:

1. Key placement of your logo & website link on our site at www.discovernewengland.org in the "New England Partners" section which has a link from our homepage.
Visit our website at www.discovernewengland.org. The site has a monthly thematic Home Page change with fresh new colors and images, plus a comprehensive section on Visitor Information in our A-Z section, and multi-state driving itineraries.  You can also download the Discover New England UK Guide.

2. Leads from all major international trade shows and events.
You do not have to attend the major international tradeshows to get the benefit of the leads and contacts gained at these shows. Leads will be made available in a timely manner from the following events:

• Destination Training Mission, UK, September, 2008
• World Travel Market (WTM), London, England, November, 2008
• ITB, Berlin, Germany, March, 2009
• International Pow Wow, Miami, May 2009
• German Sales/Training Mission, June 2009

DISCOVER NEW ENGLAND ANNUAL TOURISM SUMMIT & INTERNATIONAL MARKETPLACE
Discover New England’s Tourism Summit & International Marketplace is an annual conference aimed at educating the New England hospitality industry about international tourism marketing. The conference is held every year in a different New England state.

The International Marketplace is a first class forum for learning how to attract more international visitors to your area, property, or attraction as well as offering you the opportunity to do real business with key decision makers from New England's crucial international markets.

The Summit is a proven way of increasing your visibility in the overseas marketplace and increasing your exposures in many of the tour operator brochures that dominate the European industry. It is an immensely cost effective way to develop and grow business relationships with both international buyers and also networking with your New England colleagues. More importantly, the Summit focuses on just New England so you are not competing against other parts of the country (i.e. Pow Wow), or world (i.e. WTM, ITB), for the attention of key international tour operators. They are at the Summit because they want to do business with New England.

The principal focus of Discover New England is to inform both large and small tourism businesses on all aspects of New England's fastest growing tourism sector. We invite approximately 40 of the top UK, German, and French operators, plus many of the New England and US receptive operators, to attend and engage in one-on-one business meetings with members of the private sector. This interaction allows New England companies to develop meaningful business relationships with key international holiday operators. It is a valuable opportunity to do business and understand more about the marketplace without having to travel overseas.

In addition to the one-on-one meetings, there are several presentations by industry experts including overviews and trends in the two key target markets of the UK and Germany. The conference also offers the valuable forum of meeting, networking with, and learning from other New England tourism colleagues.

Cost:
$450.00 per person registration fee (Early Bird rate)*
$550.00 per person registration fee (After January 15, 2008)*
$795.00 for an exhibitor booth which includes one registration (Early Bird rate)*
$895.00 for an exhibitor booth which includes one registration
(After January 15, 2008)*
Other sponsorship opportunities available
*Subject to change

Contact:
Joan Beard, DNE Office Stowe
802 253 2500, DNE2@together.net

UK, IRELAND, EUROPE COOPERATIVE OPPORTUNITIES
The United States remains the most popular long haul destination for the British market and, as such, remains New England's number one source market for international visitors. For the past few years, the British seem to have been shunning the United States for a number of reasons: fuel surcharges, USA entry regulations, lack of a national tourism organization, the negative image of the USA. However, the signs are now very promising and it appears that the USA is back in favor again, although New England did not seem to suffer the dips in sales that other US destinations suffered in recent years.

Airline capacity to Boston's Logan Airport is faring well and coach touring holidays to New England are selling well. The main reason for the continuity in sales, however, is the strength of the pound against the dollar plus the proximity of New England (the closest transatlantic gateway to the US), making it a very attractive destination for the British visitor.

Through targeted marketing and promotional programs, Discover New England strives to maintain New England's visibility with the travel trade industry in our most important overseas market. The development of the DNE Summit and International Marketplace has enhanced the image of New England for many of the UK`s leading tour operators selling New England, and we regularly facilitate and sponsor fam trips for UK Product Managers so they can experience the destination themselves and gain invaluable first-hand knowledge. This investment has stood the region in good stead and DNE continues to seek to enhance the attributes of the region at every opportunity, be it through the Destination Training Mission, travel agent familiarization trips or tactical marketing initiatives with individual operators.

In order to do this we work with key people, both in the UK and the US, whose professional knowledge and contacts assist the promotion of New England on a continuous basis. Since July 2006, we have been working with Beth Cooper PR Agency as our PR representative office in the UK. The DNE PR account is led by Caroline Donaldson-Sinclair, ably assisted by Jardine Chalkley. Alongside our PR team, we are fortunate enough to benefit from the services of Stephen Knight, formerly the Vice President of International Sales for the leading New England receptive Tourco. Stephen is renowned throughout the industry as a true authority and is totally in touch with the needs of the UK and European travel industry, thus able to open doors to New England.

Together, we work to provide assistance to the travel trade for tactical marketing initiatives, support with brochure production, itinerary routings, selection of properties and assistance with fam trips, as well as a strong PR campaign in maintaining our visibility in press publications and our presence at key consumer and trade shows throughout the UK.

The following opportunities represent targeted and affordable ways to get more involved in New England's vital international market.

1. BROCHURE DISTRIBUTION TO UK CONSUMER AND TRAVEL AGENTS REQUESTS.
Discover New England's representative offices in Germany operate a personalized New England travel counseling service for consumers and travel agents. Calls are answered during the business day and packages of New England information are then mailed out. DNE sends out New England information to typically 5,000 German consumers and travel agents.
You may include your promotional brochure to this highly targeted audience for the following yearly fee. Requests to our German office are as a result of press articles and features generated by DNE press trips.

Costs*:
$995 per year - information included in all requests
*Company is responsible for shipping direct to Germany

Contact:
Sue Norrington-Davies
DNE Office Stowe
802 253 2500, DNE@together.net

2. UK & IRELAND CONSUMER TRAVEL SHOWS 2008
In the key overseas markets of the UK, Ireland and Germany, New England is now a known destination. Many people are interested in traveling but they want and need more specific information.

European Consumer Travel Shows are different from consumer holiday shows in the USA. They provide the resource for many Europeans to do their own vacation research and investigate the best places to travel. Individuals often pay at least $10.00 per person to attend the show and they take the opportunity to plan for the next 2-3 years of vacations. Some visitors actually book on the spot while others seek inspiration, advice and guidance for their very important holiday.

Many of the traveling public who attend consumer shows are affluent, and dedicated to quality travel. Over two-thirds of the audience is the top demographic tier of the paying public.

Staff from DNE HQ attend the shows and welcome anyone who would like to join the booth with them, or alternatively, you may send your information for distribution.

MANCHESTER HOLIDAY AND TRAVEL SHOW - January 16-18, 2009
www.johnfishexhibitions.co.uk
The Manchester Holiday & Travel Show has been running for the past 17 years and is the largest and most established consumer event of its kind in the UK. By manning a booth for its 9th year, Discover New England takes full advantage of the opportunity to meet face-to-face with large numbers of affluent ABC1 consumers from the Midlands and North of England who want to make informed decisions about their forthcoming holiday and travel plans.  The show also offers the opportunity to participate in talk theaters,  with exhibitors giving live presentations to audiences of  more than 100 consumers. In 2008, DNE staff and New England booth sharers dominated the talk theater with more than three presentations each day of the three day show. The John Fish Team ensures a regular annual audience of 65,000 in Manchester.

Costs*: Company representative to attend: $550.00 pp
Participants responsible for their own personal and travel expenses.

DUBLIN HOLIDAY WORLD, Ireland – January 23-25, 2009
www.holidayworldshow.com

The Dublin Holiday World Show is a DNE facilitated consumer show. Delegates from the New England tourism industry have the opportunity to join the DNE stand and promote our region to Irish consumers. Our presence at the 2008 show was expanded due to popular demand with ten private and public sector members traveling to Dublin for this three day consumer event. With nearly 55,000 visitors annually to this show, New England delegates have the opportunity to speak with enthusiastic consumers and offer firsthand knowledge of our region.

Eleven major international destinations are visited by more than 100,000 Irish holiday makers each year, including England, Spain, France, Portugal, the USA, Germany and Italy. Ireland is the 11th biggest market worldwide into the USA, with almost 415,000 visitors in 2006, an increase of over 8% in comparison to the previous year and New England is an extremely popular and close destination. Irish consumers are interested in all aspects of travel to our region, year-round.

If you are interested in attending the 2009 Dublin Holiday World Show, please contact DNE as soon as possible. Space is limited and fills quickly.

Costs: Company representative to attend: approximately $1000.00 pp (depending on the number of attendees).  *NO REFUNDS.  Participants are responsible for their own personal and travel expenses.

3. DISCOVER NEW ENGLAND SALES/TRAINING MISSION - September 15-19, 2008
In September of 2007, Discover New England conducted its fifth sales and training mission to the UK. The key objective was to reinforce, maintain and grow our strong working relationships with many of the key UK tour operators selling New England. Twelve New England delegates, including Stephen Knight and Caroline Donaldson-Sinclair who headed up each team, visited 19 tour operators over a four day period training staff and attending break out meetings in the north and south of the UK, culminating in a very successful Tour Operator appreciation lunch in London.

The international tour operators view New England as a highly desirable and attraction destination and these missions give New England the opportunity to highlight individual products while promoting the region at the same time. The combination of reservation staff training and sales calls makes the format of this type of mission extremely productive and valuable as New England promotes and sells as a team.

Visibility among our key tour operators and media partners allows New England to remain in direct and personal contact with product managers, commercial directors, reservations agents, etc, who are dedicated to promoting and selling our product to the best of their ability.

In September 2008, DNE will host a Destination Training Mission to the UK in order to train reservations staff so they can be as knowledgeable as possible when selling New England to their customers. We will undertake a four day training mission, again n culminating in a Tour Operator lunch in London on the last day.

Space is strictly limited to 10 participants with one person minimum for each state.  Participation will be offered primarily to State, CVB and DMO personnel, although the private sector is very welcome to attend the Tour Operators luncheon on Friday, September 19, 2008 (price TBA). 

Cost: Delegate fee $2,000 per person.  Participants are responsible for their own personal and travel expenses.

Contact:
Sue Norrington-Davies
DNE Stowe Office
802 253 2500DNE@together.net

4. DISCOVER NEW ENGLAND'S ANNUAL UK CONSUMER GUIDE, 2009
Phoenix International Publishing will once again be producing the official Discover New England consumer and trade guide for the UK in 2009.

The total distribution of 95,000 copies is as follows:
Essentially America magazine - 50,000
Discover North America trade directory via electronic download - 5,000
DNE consumer and trade fulfillment - 10,000
DNE website downloads - 30,000

This distribution is growing every year because of the success of the electronic downloads, and as well as on the new DNE web site. It is now also available for download from the Essentially America web site.

Discover New England Advertisement Rates-Four Color:

Full Page:  $8,565  (For Insertion Orders Received after June 13, 2008: $8,908)
Half Page:  $4,818  (After June 13, 2008: $5,011)
Quarter Page:  $2,944  (After June 13, 2008: $3,062)
Sixth Page:  $2,342  (After June 13, 2008: $2,436)
Outside Back Cover:  $10,305  (After June 13, 2008:  $10,717)
Inside Front Cover:  $9,301  (After June 13, 2008:  $9, 673) 
Inside Back Cover:  $9,301  (After June 13, 2008:  $9, 673)
Double Page Spread:  $13,584  (After June 13, 2008:  $14, 127)

Ad Closing Date:  August 14, 2008
Ad Copy Deadline:  August 22, 2008                                              
Available:  October 30, 2008

To secure ad space, please contact the Northeast Media Group:

Kevin Scully—Tel: 508-539-1046
kevinbscully@comcast.net

Larry Cohen—Tel:  203-255-8800
toprep@aol.com

5. WORLD TRAVEL MARKET, LONDON, NOVEMBER 10-13, 2008
World Travel Market (WTM) is a “must attend” event that is fully representative of the global travel and tourism industry. Strictly trade-only, the significant role that World Travel Market plays in the business activities of its worldwide participants is immense.

As the United Kingdom maintains its dominant position as the Number One source of visitors from the overseas markets, World Travel Market is a vital component in the business marketing plan of those who truly want to attract more British visitors to their property or destination.

For the seventh consecutive year, Discover New England will coordinate the unified New England presence at WTM. We encourage members of the New England industry to come meet and do business with representatives from the consumer and trade media, tour operators, travel agents and airlines.

For more information on World Travel Market, check out www.wtmlondon.com

DNE Registration Fees include:

Costs: $3,500 per person.  $1,750 for second person from same company.  Maximum two people per company.  Delegates are responsible for their own personal and travel expenses

Contact:
Sue Norrington-Davies
DNE Office Stowe
802 253 2500, DNE@together.net

GERMANY COOPERATIVE OPPORTUNITIES
The United States confronts many challenges in its efforts to increase German visitation.  Reasons that affect British visitation also apply to German travelers, ie fuel surcharges and USA entry regulations; however, the image of the US is continuing to improve.  The USA faces competition from many popular long haul destinations such as South Africa, Canada and Asia.  German tour operators selling and promoting the United States have been vocal in requesting a national promotional campaign on behalf of the USA, as they feel strongly that it could stimulate traffic to the USA.

Growth in visitation to the US from Germany has risen by double digits year to date.  Almost certainly price was the likely prime motivator as the Euro has held strong against the dollar and, yet again, the USA seems to be an affordable option for many travelers.  Under the leadership of Angela Merkel, the German Chancellor, Germany has experienced higher consumer confidence and good growth numbers for the economy. 

Many tour operators continue to report growth for travelers visiting New England and bookings are up as much as 25% with many country inns, fly-drives and coach holidays selling well.

Discover New England has implemented a solid travel trade marketing and public relations program and our in-country representation, Buss Consulting, continue to place New England in an advantageous position among our competitors.  Media researchers and tour operators rely on Buss Consulting for factual knowledge and product development support.  Their ability to introduce new product to German tour operators, make suggestions and adjust standard product is essential in a changing marketplace.  Discover New England has firmly established New England in the minds of the German public as we have successfully matured our destination through press, trade and consumer initiatives. 

Please review the following opportunities which allow ways to penetrate the German market through both consumer and travel trade.  * Please note:  All prices are subject to change.

1. BROCHURE DISTRIBUTION TO GERMAN CONSUMER AND TRAVEL AGENT REQUESTS
Discover New England's representative offices in Germany operate a personalized New England travel counseling service for consumers and travel agents. Calls are answered during the business day and packages of New England information are then mailed out. DNE sends out New England information to typically 5,000 German consumers and travel agents.
You may include your promotional brochure to this highly targeted audience for the following yearly fee. Requests to our German office are as a result of press articles and features generated by DNE press trips.

Costs*:
$995 per year - information included in all requests
*Company is responsible for shipping direct to Germany

Contact:
Sue Norrington-Davies
DNE Office Stowe
802 253 2500, DNE@together.net

2.ITB, BERLIN, GERMANY, March 13-17, 2009
ITB Berlin - International Tourism Exchange is the world's largest travel and tourism industry show. ITB exhibitors and trade visitors represent all sectors of the international travel and tourism industry: Leisure, Business, Incentive, Meetings and Conventions, Health, Adventure, Education and Study. For two days, ITB is open exclusively to the trade and the weekend is filled with enthusiastic consumers who come seeking advice and suggestions on where, when and how to travel.

Discover New England will host a New England booth for the seventh year in the Discover America Pavilion which gives the USA great visibility and increased brand recognition.

Costs: $2,000 per representative. Participants are responsible for their own personal and travel expenses.                         
Contact:
Sue Norrington-Davies
DNE Office Stowe
802 253 2500, DNE@together.net

3. DISCOVER NEW ENGLAND's BI-ANNUAL GERMAN CONSUMER GUIDE FOR 2009-2010
America Journal will once again produce the Discover New England consumer and trade guide for 2009-2010 for Germany. Publication date is June 29, 2007. Space closing is May 25, 2007. The space closing date will be the end of August, 2009, and the publication date will be the end of October, 2009.  This will be the third New England supplement produced by America Journal on behalf of New England. Please take the time to pick up one of the current copies of the 2007-2009 Guides.

America Journal is the only German publication specializing in vacation travel to the USA. America Journal readers are independent travelers: more than 75% plan their trips totally on their own and almost 50% book their hotel accommodations directly. They are also loyal - the average reader has visited the United States more than 8 times and travels to North America at least once a year.  They keep America Journal issues for more than four years and refer to them when they plan their next trip. Circulation of America Journal is 40,000 copies per issue with a readership of approximately 200,000.

Contact:
Detlef Fox
Tel: 212 896 3881
detleffox@comcast.net

4. DISCOVER NEW ENGLAND SALES/TRAINING MISSION TO GERMANY, June 2009

Following the success of the 2007 Discover New England Sales & Training Mission to Germany, Discover New England will coordinate a third mission to Germany in June, 2009. We will visit Dusseldorf, Frankfurt, and Nuremberg, partnering with key tour operators in all three cities.  We plan to arrange training sessions for travel agents, incorporate sales calls and a press event throughout the mission. Participation is strictly limited to 10 participants.

Cost: Delegate fee: $2,995 per person plus all personal and travel expenses

Contact:
Sue Norrington-Davies
DNE Office Stowe
802 253 2500, DNE@together.net

Discover New England Head Office
P.O. Box 3809
Stowe, Vermont 05672
USA
Tel: 802 253 2500
Fax: 802 253 9064
Sue Norrington-Davies, Managing Director
Joan Beard, Program Manager
Ellen Dube, Program Coordinator