Discover New England (Headquarters)
100 International Drive, Suite 352
Portsmouth, NH 03801
Sign Up for Industry Updates
Get industry news from Discover New England in your inbox.
Connect with Us
Board of Directors
Lori Harnois – DNE Board Chair
Director, New Hampshire Division of Travel and Tourism Development
Keiko Matsudo Orrall – DNE Vice Chair
Executive Director, Massachusetts Office of Travel and Tourism
Steve Lyons – DNE Treasurer
Director, Maine Office of Tourism
Noelle Stevenson – DNE Secretary
Director, Connecticut Office of Tourism
International Tourism and Group Sales Director, Rhode Island Commerce Corporation
Commissioner, Vermont Department of Tourism and Marketing
Cota was named executive director in April of 2022.
Cota brings 17 years of business and tourism experience to Discover New England, including extensive work with both state and federal programs. Her most recent position was with the New Hampshire Office of U.S. Senator Jeanne Shaheen, where she oversaw business, economic development, workforce and broadband policy. During the COVID-19 pandemic, Cota worked extensively communicating with the business community and municipal leaders.
Prior to 2019, Cota had 13 years of experience working for the New Hampshire Division of Travel & Tourism Development in various capacities and was recognized as the 2012 New Hampshire Travel Council’s Mildred Beach Travel Person of the Year, an award presented to an individual who has made significant and personal contributions to the travel industry’s advancement during the previous year. During her time with the Division of Travel & Tourism Development, she served as Trade Relations Manager, responsible for international strategy and partnership, as well as domestic trade marketing.