Contact

Board of Directors

Lori Harnois – DNE Board Chair 
Director, New Hampshire Division of Travel and Tourism Development

Keiko Matsudo Orrall – DNE Vice Chair
Executive Director, Massachusetts Office of Travel and Tourism

Steve Lyons – DNE Treasurer
Director, Maine Office of Tourism

Noelle Stevenson – DNE Secretary
Director, Connecticut Office of Tourism

Mark Brodeur
International Tourism and Group Sales Director, Rhode Island Commerce Corporation

Heather Pelham
Commissioner, Vermont Department of Tourism and Marketing

Executive Director

Michele Cota
mcota@discovernewengland.org
Office: 603-766-0606

Cota was named executive director in April of 2022.

Cota brings 17 years of business and tourism experience to Discover New England, including extensive work with both state and federal programs. Her most recent position was with the New Hampshire Office of U.S. Senator Jeanne Shaheen, where she oversaw business, economic development, workforce and broadband policy. During the COVID-19 pandemic, Cota worked extensively communicating with the business community and municipal leaders.

Prior to 2019, Cota had 13 years of experience working for the New Hampshire Division of Travel & Tourism Development in various capacities and was recognized as the 2012 New Hampshire Travel Council’s Mildred Beach Travel Person of the Year, an award presented to an individual who has made significant and personal contributions to the travel industry’s advancement during the previous year. During her time with the Division of Travel & Tourism Development, she served as Trade Relations Manager, responsible for international strategy and partnership, as well as domestic trade marketing.