Dani Campana, Brand USA
As the destination marketing organization for the United States, Brand USA’s mission is to increase incremental international visitation, spend, and market share to fuel the nation’s economy and enhance the image of the USA worldwide.
Danielle (Dani) Campana works on the partner engagement team at Brand USA. She strives to facilitate open communication between the organization and its partners with the goals of ensuring seamless implementation of partner opportunities and fostering a positive partner experience. She primarily works with Northeast and Southeast partners in supporting their international efforts and amplifying their reach.
Prior to joining Brand USA, Dani worked as a Membership Manager at Destination DC. In this role, she gained experience in cultivating dynamic relationships and worked with an array of DC businesses. She also has experience working for two County DMOs in Maryland. In 2021, Dani was recognized as a U.S. Travel Association Emerging Leader.
In her free time, she loves traveling, exploring cities including her own, DC, and spending lots and lots of time with her dog and family. Her parents are true Bostonians so you’ll always find her watching the New England Patriots every weekend. And did we mention her dog’s name is Bruschi?
Understanding the Gap Between Evolving Traveler Expectations and Industry Perceptions
Derek Price, Expedia Group Media Solutions
As travel marketers look beyond recovery and develop strategies to capture sustained demand from eager travelers, Expedia Group Media Solutions will deep-dive into the Traveler Value Index 2023, which examines what people value in their travel experience compared to priorities and considerations shaping decisions by industry professionals, providing attendees with an opportunity to better understand traveler expectations and inform their marketing strategy.”
Derek’s focus as Director of Business Development for North America at Expedia Group Media Solutions is working with his team to develop and deliver on custom designed digital media campaigns. The team’s strength comes from their deep partnerships and relationships with DMOs, Airlines, Hotels and Attractions and non-traveler advertisers. Their extensive knowledge of the Expedia Group’s Audience and ecosystem, allows them to be able to exceed their partner’s expectations utilizing the vast network of trusted Expedia’s travel brands and global points of sale.
Derek has worked in the travel industry for more than 30 years. The last 10+ within the online space, much of it at OTAs, including Travelocity, Orbitz, and now Expedia. Derek has previously held roles from travel product manager, hotels sales director, market management to media sales at travel marketing companies like Sojern. He has lived and work in locations from Vermont, Arizona, San Francisco, NewYork City, Las Vegas, South Florida and now Maine. When not traveling with his team, Derek splits his time between Ft. Lauderdale and Coastal Maine. Spending much of the time in his kitchen. He graduated from culinary school in 2015 and is a trained Pastry Chef.
Air Travel Intelligence: Airline Traffic & Trends
Daniel Swain, ARC
An industry leader in air travel intelligence, ARC will provide insight into the latest trends on international air arrivals to the USA and New England. We’ll dive into market-level performance by different distribution channels and take a look at the outlook for 2023.
Dan Swain is a Strategic Account Executive for ARC (Airlines Reporting Corporation).He started his airline career with stints at US Airways and Austrian Airlines, but fully embraced his inner data-geek in his role at ARC over the past 15 years. Dan works with ARC’s emerging markets, which can be everything from DMOs and airport authorities, to travel tech, ground transportation, hotels and finance – trying to demystify airline ticketing data to the masses.
Dan works from his home office in Washington DC and is always dreaming of his next trip, and then how to make that work with a new 10-month old baby and his 7 year old yellow lab. It’s the most challenging part of his day.
The Boston Hub
Charlie Schewe, Delta Air Lines
Boston is Delta’s newest and fastest growing hub in its network. This summer, Delta and its partners will have 163 non-stop daily flights to 66 destinations including nine destinations in Europe. With a goal of 200 daily flights, Delta is committed to providing the most service to the top markets that Bostonians desire and the top points of origin for those who want to visit Boston. Charlie Schewe, Delta’s Director – East will outline all of the investment that are being made to ensure Boston receives the premium experience travelers expect with a world-class city like Boston.
Charlie is responsible for Delta’s Corporate and Agency partnerships located in New England and the Focus cities of Raleigh and Nashville. In addition, he represents Delta in those communities with a focus on community partner organizations and sponsorships as Delta builds back its hub in Boston and grows its network in Raleigh and Nashville. Charlie leads a team of eight Sales Account Executives and one manager while collaborating with a matrix team of JV sellers located all around the country who impact performance in these focus city markets. In addition, Charlie coordinates directly with key contacts in Atlanta from Network Planning, Marketing, Revenue Management, Sky Miles and the Operations leadership teams in each city.
Charlie resides in Milton, MA where he spends time with his family including his wife Rachel and three daughters Emme, Kate and Gretel. He enjoys hiking, sports and traveling the world.
Our Siren Song – Visitor Engagement
Danny Tumblin, Wandermaps
After spending countless time and resources, we’ve finally persuaded a visitor to come to our destination…now what? We will explore how we can effectively engage visitors to ensure they have a positive experience, spend money, market to their family and friends, and increase the probability they return.
Danny Tumblin is the Head of Partnerships and Community Engagement at Wander. He has spent years studying and coordinating customer journeys, it’s his goal to help people have unforgettable experiences. He believes tourism is the lifeblood that supports communities and he’s passionate about doing his part to support the creative thinkers, local heroes, and leaders that hold our communities together.
Aside from his professional pursuits, he spends every minute he can in the great outdoors with his friends and trusty Yellow Lab, Trek. He will never turn down the chance to check out a new restaurant and wants to live like the locals everywhere he goes.
Hosted by the U.S. Commercial Service
For the first time, Discover New England will host a select group of media representing different types of outlets and targeting different audiences. Coming from Ireland to Mexico, we will be able to have a discussion with each of them that gleams valuable insight on what it takes to inspire, excite and build relationships with media from around the world.
Panel Moderator, Special Guest Lyn Hughes, Founding Editor, Wanderlust
In 1992 Lyn and her late husband were bored on a flight to South America and so schemed out their ideal travel magazine on the back of a sickbag. The idea stuck and on their return they launched Wanderlust magazine. Now celebrating its 30th anniversary, Wanderlust is the UK’s number one travel magazine and travel media brand, with numerous awards under its belt. Brand extensions include the Wanderlust World Guide Awards and Wanderlust Travel Photo of the Year. Always at the forefront of sustainable travel, Wanderlust is about to launch its inaugural Travel Green List. Lyn is still with the business as Founding Editor, involved across the magazine, website, events and podcast. Her own travels usually involve wildlife, wilderness and wine. She strongly believes in tourism as a force for good, benefiting local communities and the natural world.
Eoghan Corry, Journalist & Author
Eoghan Corry is the lead travel commentator in Ireland, as well as being a historian, author and broadcaster. He has extensively travelled as a journalist and travel writer and has been a speaker and moderator at tourism and aviation conferences across Europe, USA, Africa, Asia and Australia. Formerly he was features and literary editor of the Irish Press and sports editor of the Sunday Tribune and is the author of more than 40 books on travel, history and biography. Events moderated by Eoghan Corry include the World Tourism Forum, Tourism Ireland, Fáilte Ireland, Sri Lanka, Thailand Tourism, AVEA, Munster Vales, Travel talk at the RDS Simmonscourt and Let’s Talk Tourism.
Holger Jacobs, Editor, FVW Media Group
Holger M. Jacobs has been Editor North America for German media house FVW Medien (dfv Media Group) for more than 25 years. After his first IPW (then still called Pow Wow) attendance in 1997, Jacobs has been traveling the US at least three times a year for research. Holger is responsible for all North America coverage – print and online – of fvw | TravelTalk, the leading trade information source in Germany, for the English-language coverage on fvw.com and for all North America related formats and events – in-person, digital and hybrid – by FVW Medien. Moreover, he is freelancing for the only German magazine catering solely for Germans visiting the US, AMERICA Journal. After studying economics at German Federal Bank and working as financial editor at Gabler Verlag (Bertelsmann Group), he joined FVW Medien (formerly Verlag Dieter Niedecken) in Hamburg, Germany in 1994.
Zoey Goto, Journalist & Author
Zoey Goto is an award-winning journalist and author specialising in US travel. She’s a regular contributor to National Geographic Traveller, plus writes for titles including BBC Travel, Lonely Planet, Vogue, Rolling Stone, Architectural Digest, Conde Nast Traveller, Hemispheres magazine and many of the UK newspapers. Previous assignments have included sleeping in Elvis’ teenage bedroom and spending the night on Dolly Parton’s tour bus. She recently visited New England to travel along its lighthouse trail for The Times, where she dined at the top of a lighthouse and slept overnight on Rose Island.
Jenny Southan, Founding Editor Globetrender
Jenny Southan is the editor, founder and CEO of Globetrender, the UK’s leading travel trend forecasting agency and online magazine dedicated to the future of travel. An award-winning travel journalist, she additionally writes for publications such as Conde Nast Traveller and The Telegraph, and was formerly features editor of Business Traveller magazine, where she worked for ten years. Jenny is also an experienced public speaker and spokesperson for BBC Radio.
Patricia Miranda, Travel Editor, Reforma
I am Patricia Miranda, Editor in Chief for Reforma Newspaper since 2005, where I’ve been working as journalist and editor of the travel section of such an important periodical in Mexico. Over the last years I have had the great opportunity to cover business, fam and press trips in diverse countries, among which I can include Spain, Italy, France, England, Scotland and some other European countries, as well as South and Central America, USA, Canada, Japan, Emirates, Indonesia, New Zealand and Kenia. In the same manner I have covered tourism fairs such as the Go Media and IPW. For me it is very important to share those scenarios that show the true spirit of each destination. In this sense, talking to people and visiting traditional places are transcendental in the texts that I write about these locations. My goal is to describe the habits and idiosyncrasy of the locals, as well as the flavor and smells of each country. I love all kinds of tourism such as those related with wellness, adventure, sustainability or culture, in addition to my passion which is to write about hotels, spas, trekking trails, wineries, foody tours, restaurants and markets.