What We Do
The work of Discover New England is focused in the following three areas:
- Raising international consumer, travel trade, and media awareness of New England as a memorable, high-quality, four-season destination;
- Educating the New England hospitality business on how to work with and generate new business from the international market;
- Expanding the New England product offered by international tour operators and U.S. receptives and helping them set up itineraries, market the region, and contract accommodations.
DNE retains travel marketing organizations based in key overseas countries who represent New England to tour operators, travel trade media, consumer media, and consumers themselves. We work closely with these international organizations and our member states on a regular basis to promote the New England region.
DNE Programs
DNE initiatives include the following:
- The annual Discover New England Tourism Summit and International Marketplace
- Organization of New England Familiarization Trips for tour operators and members of the media
- Travel trade outreach in the UK, Ireland, German-speaking countries, Japan and Australia
- Discover New England website
- New England representation at World Travel Market, International Pow Wow and ITB Berlin
- New England representation at consumer travel shows in the U.K., Ireland, Germany, Japan and Australia
- Ongoing media outreach and support in the U.K., Ireland, German-speaking countries, Japan, and Australia
- Joint marketing efforts with international tour operators and businesses
- DNE Valued Partner Program
- Unique “Pay to Play” opportunities for New England travel suppliers
- Fulfillment of consumer requests for travel information
For more information or to learn how to get involved with the international market, contact us at 603-766-0606 or email: info@discovernewengland.org
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