Upcoming Trainings

Best Practices: Working with International Media

June 10, 2025 at 9:00 AM EST

^{This session will present what it takes to get more international media attention and keep journalists coming back for more. Join Caroline Donaldson-Sinclair, destination management and PR expert, for a deep dive into what really matters when working with international media today.}

^{In this fast-paced session, you’ll learn:}

^{Why international media coverage is a powerful tool}
^{What journalists actually need — and how to make their jobs (and yours) easier}
^{How to respond to media requests the right way}
^{What to do when media are visiting in person}

^{You’ll leave with practical tips, common mistakes to avoid, and a fresh perspective on how to make international media part of your marketing success.}

^{About Caroline Donaldson Sinclair}

^{Caroline, has over 20 years experience working in PR consultancy for destinations, luxury hotels, attractions and FMCG brands across the map and has genuine and close relationships with media on three continents. She manages PR for Discover New England and Meet Boston in the UK.}