Strategic Plan

Discover New England International Strategic Plan: Building the Future of Regional Tourism

 

Discover New England & Miles Partnership Present 3-5 year Strategic Plan Report and Recommendations
Virtual Meeting – Tuesday, January 13, 2026
11:00 AM EST

Join Discover New England with research experts from Miles Partnership to present the results of the strategic planning study conducted by Miles Partnership and Coraggio. The study received strong feedback from stakeholders across New England through a questionnaire, direct interviews, and an in-person listening session which guided the direction of the study. View the Executive Summary here. The full report will be shared following the presentation.

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View the Executive Summary

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At Discover New England (DNE), we’re committed to showcasing New England as a premier travel destination. Our strategic planning process is designed to align the region’s strengths, address emerging trends, and create opportunities for sustainable growth.

DNE partnered with tourism experts Miles Partnership and Coraggio Group to bring this vision to life. Here’s how:

Key Components of the Strategic Planning Process

 

1. Stakeholder Engagement

  • One-on-One Interviews: We’ve conducted in-depth interviews with key tourism leaders, businesses, and regional stakeholders to gain insights into challenges, opportunities, and priorities for international tourism.
  • Surveys: Broader outreach through email surveys captured perspectives from stakeholders across New England to ensure diverse voices contribute to the strategy.

2. Market Analysis

  • Target Market Identification: Analyzed data to pinpoint high-potential markets.
  • Travel Trends: Researched global travel behaviors, preferences, and emerging trends to position New England competitively on the global stage.

3. Regional Collaboration

  • Unified Branding: Aligned the six states under a cohesive regional identity to amplify New England’s appeal.
  • Partnership Development: Strengthened partnerships with travel trade professionals and media to enhance visibility in key markets.

4. Strategic Priorities

  • Affect growth in visitation and travel market stability to New England: Analyzed the market mix and tactics so that New England has reliable and profitable arrivals.
  • Encourage a healthy distribution of destinations visited within New England and seasonality: Developed strategies to attract visitors year-round in a sustainable way.
  • Improve the strength of New England’s tourism industry: Encouraged cohesiveness, provided meaningful opportunities and access to travel industry professionals, and strengthened the partnerships between supplier and state and region.

5. Data-Driven Insights

  • Performance Metrics: Tracked visitation numbers, economic impact, and marketing ROI to measure progress and refine strategies.
  • Stakeholder Feedback: Incorporated ongoing input from industry leaders and local communities to ensure the plan remains relevant and effective.

6. Industry Education

  • Tourism Summit Sessions: Shared findings, insights, and opportunities with industry professionals during events like the DNE Tourism Summit.
  • Resources and Tools: Created educational content, best practices, and marketing guides to support stakeholders in aligning with the international strategic plan.

Why This Matters

By collaborating across state lines and leveraging the region’s collective strengths, Discover New England created a roadmap to drive international visitation, support local businesses, and showcase the diverse beauty and culture of New England to the world.

About Miles Partnership

Miles Logo ColorStrategic consulting, branding and creative, content creation, web development, media buying, co-op development and more to enrich lives through travel by positively impacting communities and travelers with audience-focused, results-driven solutions. Today we work with more than 130 destinations, hospitality businesses and other travel industry clients to develop marketing and management strategies that amplify local experiences, boost visitation, support community engagement and increase overall economic impact.

About Coraggio

Since 2005, our consultants at Coraggio have been helping leaders create exciting plans that boldly envision their community’s future and foster the agile teams necessary to get there. Our team helps clients better understand their rapidly changing operating environments, determine how to respond to complex challenges, and position their organizations and destinations to seize the right opportunities.

Our team is an eclectic band of thinkers, bringing an unusual blend of leadership experience, business acumen, and creativity to inspire breakthrough thinking for our clients.