Events & Campaigns
DNE Cooperative Travel & JMA Schedule
Dates and details are subject to change
Co-op prices do not include travel expenses
Learn more about Discover New England’s Marketing Partner Program that includes discounted participation in programs here.
Holiday World, Dublin, Ireland, January 23 – 25, 2026 – Discounted Registration
Discover New England is looking to co-op a corner booth for the 35th Annual Holiday World Show in Dublin, Ireland from January 23 – 25, 2026. This show has a dedicated media and trade day and then has two days for consumers. The Discover New England booth is a corner booth with four stands inside the booth. All four individual co-op stands must sell for this to run. All four participating organizations will have their own listing in the official program. Each may send up to two people per stand. Note, due to staffing limitations, Discover New England does not have staff attend this show and instead brokers the stand space within the booth. This year only, Holiday World is extending a special discount to Discover New England. Normally, the price to participate is $3,500 per stand. This year, price per stand is $1,500 (a $2,000 savings!) The Partner price is $1,200 (a $300 partner discount. Learn more about the DNE Partner Program here.) Stands will be sold on a first-come, first-serve basis. Again, all four stands must sell for this opportunity to run. Price does not include travel expenses.
To learn more or confirm your participation, please contact Michele Cota Mcota@discovernewengland.org.
Sales Mission – Italy
An Italian Sales Mission will take place January 26 – 30, 2026 to Milan, Turin, and Verona (locations subject to change) to engage in meetings, trainings and events with travel trade and media. The participation fee does not include hotel accommodations, airfare, train travel, or other travel-related expenses.
Cost: $3,500 per delegate (limit of 6 delegates, first-come, first-served)
DNE Partner Price: $3,000 per delegate
Four delegates required to run this mission.
To learn more or confirm your participation, please contact Kerrie Tripp at KTripp@discovernewengland.org.
Sales Mission – UK & Ireland
The UK & Ireland Sales Mission will take place June 22 – 26, 2026 to Manchester and Leeds and then on to Belfast and Dublin to engage in meetings, trainings and events with travel trade and media. The participation fee does not include hotel accommodations, airfare, train travel, or other travel-related expenses.
Cost: $3,000 per delegate (limit of 6 delegates, first-come, first-served)
DNE Partner Price: $2,500 per delegate
Four delegates required to run this mission.
To learn more or confirm your participation, please contact Kerrie Tripp at KTripp@discovernewengland.org.
Reach UK Travel Trade with Sponsored Content in Selling Travel
Showcase your business and destination to the UK travel trade through a dedicated campaign with Selling Travel magazine. The destination feature package includes a full-page sponsored print and online article, homepage promotion, newsletter and social media amplification of the article, and a bonus news story—all designed and written to your brief. With an audience of over 25,000 travel professionals and multiple content style options (like “Top Experiences” or “How to Sell”), this campaign builds awareness over several months. Packages start at $2,925 per feature, with discounted multi-feature pricing available. To learn more, contact Sally Parker at sally.parker@bmipublishing.co.uk.
